At the start of 2018 I took on a project to create a simple applicant tracking system for recruiters. Recruitment software is a fairly competitive market but most the solutions out there are geared towards large companies with big budgets. As a result a lot of the available software is charged at around £100 per user.
The goal of GrowRecruit was a lot smaller. Create something that would be affordable for independent recruiters to use.
When creating any product it is important to do extensive research. I started by looking at competitor analysis to look at what features I would need to be able to create a competing offer.
I also reached out to lots of recruiters on LinkedIn to find out what problems they had and what features they needed.
It is important to know who you are selling to so you can target your marketing and product around that group. I used the Alexa tool to find out demographics about my target market. This revealed that my target market was Female, Age 25-34, Caucasian, No Children with average income around $30-60K.
Obviously you should always take these results with a pinch of salt but it did seem to match my own experience with recruiters and other people had noticed this phenomenon too.
Using Alexa you can also find other websites frequented by your target market. For high flying females this mostly consisted of luxury clothing and jewellery brands whose main colours are mostly black with a signature colour.
I originally went with the following colour palette for this site:
I later changed the primary colour from #77D1DD to #6BBCC7 as it provided a much better contrast and was better for call to actions as it stood out more against white or black.
GrowRecruit wasn't the first name I came up with for this SaaS business. I originally came up with RecruiterToolkit. It described what the product did but not only was it too long the branding wouldn't have gone with the target market.
After settling on GrowRecruit it was much easier to brand. I used the "Grow" aspect of the name and based the logo design around a tree.
Inspired by many famous logos such as the Apple logo, I used the Golden Ratio to come up with a design.
These are the sketches I came up with. The whole tree image is made up from two circles with 1 circle 1.618 times bigger than the other.
It took me a while to come up with the right mixture of lines. These were all sketched out in my notebook with pencil and then went over in pen.
Once I had come up with a final design I moved over to Photoshop and created a vector based logo that I could use. I wanted a vector logo so that I could scale it up and down without any loss of quality.
I dropped the circles at the ends of the lines and made all the lines thicker for the final logo. Overall I am really pleased with how it came out.
As a trained software developer building the product is the easy and fun bit. This was the feature set I set to build and each with it's own challenges.
The product consists of the following parts:
I am very pleased with how the final product turned out. The following screenshots outline the main features as outlined above.
For the marketing website I wanted something modern, responsive and blazingly fast. I used a the static site generator Gatsby.Js and Bulma to cover the responsive side.
If you are a developer and you haven't used gatsby before I would highly recommend it. You can build your whole blog out in React. This blog is made with Gatsby.Js and Bulma too.
For the home page I sketched the whole thing out on my iPad Pro using Noteability.
I liked the idea of using some isometric drawings but it was getting too time consuming to produce them and I couldn't afford a graphic designer. I decided to let the product speak for itself and used screenshots instead.
Like me to work on your next project?